The beat goes on... this time, it swings...
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Once upon a time, when I was an impressionable teenager, I saw a TV documentary about a man called Dean Martin. This was around 1997 or 1998 when suddenly (or rather, part of a marketing strategy), the Rat Pack dudes were back everywhere. Dino's tune "That's Amore" was used in a Pizza Hut commercial here and suddenly everyone was singing it. It must not have been long after Sinatra died and the coverage that got... and since then, marketing people have been misusing swing/easy listening/lounge to their selling advantages.